15+ years in marketing

I help outdoor brands
sound like no one else.

Brand strategy, narrative & copy that sets you apart, keeps your message clear, and drives sales.

Trusted by

Patagonia TAST Cuca Bikes Buen Camino Camps Airbnb Cloudbeds

and more

Let's talk

Sound familiar?

You built something real. A brand that lives and breathes the outdoors.

But every campaign sounds different. Every channel tells a different version of who you are.

You know your story is powerful. You feel it. Your team feels it. But somehow, when it reaches your audience, it loses its soul.

You're competing on price when you should be competing on meaning.

And the worst part? You've tried fixing it. New copy. New agency. New strategy. But nothing sticks because no one has taken the time to find the real story underneath.

but there's a way out

Hi, I'm Angy.

I don't work from a desk.
I work from experience.

I grew up between the mountains and the ocean. Winters skiing, summers in the sea. Nature has always been the place where things make sense.

I spent 15+ years in marketing, working with agencies, startups that became unicorns, and global brands. I even built three businesses of my own. One of them failed. That one taught me the most.

Then the pandemic hit. And it made one thing painfully clear: if I couldn't stay outdoors, nothing else mattered.

So I packed up, stayed close to nature, and rebuilt my path around it. Combining brand strategy with the kind of writing that makes people feel first and act second.

Today I work with outdoor and purpose-driven brands. Not because it's a trendy niche. Because it's who I am.

Angy in the mountains, at home in the wilderness

If your brand cares about more than just selling, we'll probably get along.

Angy hiking through muddy jungle trail with a backpack

I roll up my sleeves and get my boots muddy with you.

01

Strategy & Direction

For brands that feel something isn't fully aligned. Brand strategy, narrative direction, messaging alignment, and positioning clarity grounded in story.

Let's talk

02

Narrative & Strategic Copy

For brands with momentum that need a narrative partner who understands the bigger picture. Website copy, campaigns, email marketing, launches, editorial, and cross-channel narrative.

Let's talk Copy samples

03

Systems & Collaboration

Connecting brand, product and marketing teams. Translating strategy into creative direction and aligning messaging so brands don't just move faster but with intention.

Let's talk
Let's talk

Those who love nature will understand me without the need for further words. Those who do not, will never understand, not even in part, that almost mystical sense of beauty and eternity that accompanies those privileged moments.

Jane Goodall
Let's connect

Brands I've walked with.

Case study

Patagonia

When Patagonia expanded into Spain, their AI-driven translations were technically correct. But emotionally? Flat. The cultural nuance that makes Patagonia's storytelling legendary was getting lost.

I stepped in to transcreate landings, product pages, and seasonal campaigns. Not just translating words, but making every piece feel true to Patagonia's voice in a new language.

The result: content that was emotionally coherent and culturally grounded. Patagonia-level storytelling, in Spanish.

Case study

Cuca Bikes

Cuca had a great product but no clear direction for their communication. Their positioning was blurry and their message wasn't landing.

We worked on a whole narrative strategy: brand messaging, positioning, offer redesign, landing direction, email sequences, social content, affiliates. A complete framework to move people from discovery to trust.

Case study

Buen Camino Camps

A kids' camp with incredible values but a website that talked about the place, not the transformation. Parents needed to feel trust, clarity and differentiation. They weren't feeling any of it.

We recentred the story on what children experience, not just where they go. New funnel, new landing copy, webinar script, email sequences. Even an offline touchpoint: a ceramic workshop where parents could experience the brand's values in person.

7 → 25 From 7 participants to fully booked. Same camp. Different story.

I know. You've seen other brands nail their story and wondered why yours doesn't sound like that yet.

I've been on the other side of those calls. The agency that delivered beautiful copy that sounded nothing like you. The brand workshop that ended in a 40-page PDF nobody ever opened. The freelancer who nailed the tone in the brief but lost it by paragraph two.

I've seen great brands hide behind safe words because no one helped them find the real ones.

And I've seen what happens when they finally do.

Oh, you're still here? Go ahead, tell me about you.
Let's talk
Angy, brand strategist and copywriter for outdoor brands, smiling outdoors

Let's talk.

Whether you know exactly what you need or you're just figuring it out, tell me about it. Leave me a voice message, say hi, tell me what's keeping you up at night with your brand. Or just tell me about your last "I can't believe this is real" moment in nature. If you're here, I already know we'll get along.

Prefer email? I'm at angysworldcopywriter@gmail.com

Questions you're probably thinking.

And the honest answers.

What's the difference between brand strategy and copywriting, and which one do I need?

Brand strategy is the foundation: it defines who you are, who you're for, what you stand for, and how you're different. Copywriting is how that foundation sounds in the real world, on your website, in your emails, in your campaigns. Most brands come to me needing both, because great copy built on a weak strategy still doesn't land. We always start with the story before we touch the words.

Do you only work with outdoor brands?

Outdoor brands are my specialty and my natural habitat, but I also work with purpose-driven brands in adjacent spaces: sustainable travel, wellness, environmental initiatives, social enterprises. If your brand has something real to say and a reason to exist beyond revenue, we'll probably get along. If you're not sure, just reach out and we'll figure it out.

How long does a project typically take?

It depends on scope. A full narrative strategy and brand messaging framework takes four to six weeks. A campaign or launch package is usually two to four weeks. Ongoing creative partnership is a rolling monthly engagement. I don't rush the work because rushed strategy always shows. We'll map out a clear timeline at the start of every project.

What does the first conversation look like?

It's a real conversation, not a sales call. I want to understand what you're trying to build, where things feel stuck, and what success looks like for you. From there I'll tell you honestly whether I think I can help, and what that might look like. No pressure, no pitch decks. Just two people who care about getting it right.

Can you work with small or early-stage brands?

Yes. Some of the best work I've done has been with founders at the very beginning, when the brand is still being defined. Early-stage is actually a great moment to get the story right, before the wrong narrative calcifies. Budget matters of course, and I'm happy to talk about what's realistic for where you are.

Let's talk

From the Trail

Thoughts on brand, story & the outdoors.

Mountain trail representing outdoor brand storytelling

Brand Strategy

The Outdoor Brand Storytelling Framework That Actually Works

How to build a narrative that makes your brand impossible to ignore, and impossible to copy.

 Notebook and copy strategy for outdoor brands

Copywriting

The Complete Outdoor Brand Copywriting Guide

Words that sell are words that feel true. A deep guide to writing for outdoor and purpose-driven brands.

 Canyon landscape representing outdoor ecommerce

Ecommerce

Outdoor Ecommerce Copywriting That Converts

Product pages and category copy for outdoor brands that want to sell without selling out.

 Brand voice moodboard for adventure brands

Brand Voice

How to Define Your Adventure Brand Voice

Consistency is the most underrated competitive advantage. Here's how to find yours.

 River canyon representing email marketing for outdoor brands

Email Marketing

Email Marketing for Outdoor Brands: A Strategy Guide

The brands with the best email lists don't write newsletters. They write letters.

We live in nature, with nature, because of nature. The brands connected to it have the loudest speakers in the room. My job is to help them use that voice to share what we all feel but don't always know how to say.

Nature deserves a voice. Yours can amplify it.

Let's break trail together.

Let's talk